Online advertising campaigns

Connect potential customers with your brand, make them an important part of your business.

Carry out marketing campaigns on paid platforms such as Google Ads and Facebook Ads, of course they help to bring more traffic to your web site and get more conversions or sales, but it is not free and if your campaigns are not well designed, created and with continuous follow-up, they can be very expensive!

We are experts in the creation and management of marketing campaigns or PPC (pay per click advertising).

No matter if your budget is small or very large, we have experience in managing campaigns for both websites and online stores.

GET PROFITABLE ADVERTISING CAMPAIGNS!

PPC campaign strategy

To design a PPC campaign that is right for you, the first thing to do is to know your business, the industry you are operating in, the most relevant keywords in the industry and of course your competitors.

Once we have all the information we will design the best Google Ads or Facebook Ads campaign to get the best results in the shortest time possible.

Market and keyword research

Implementation of PPC campaigns

Keywords Resarch or keyword research

We will carry out an exhaustive study of the most relevant keywords or “Keywords” or with more related searches that best suit your business format. We will not use keywords that have searches but are not relevant to your business. We will prevent you from spending your money unnecessarily on words that are useless for your business.

Content optimization, Landing Pages and Ads

Within PPC campaign strategy in Google Ads the content, the landing pages and the ads are fundamental for the campaign to be successful, since it is not only important that the potential clients arrive with good ads to our landing page, but also that it has to be designed in a way that generates conversions.

Use of extensions in advertisements

Ad extensions have become a differentiating element in Google Ads PPC campaigns. They give the opportunity to stand out from other advertisers or competitors and appear in a better position than them, if you are not using them you are losing a plus.

Tracking of campaigns

To obtain correct and optimized data from the Google Ads campaigns We make sure that this monitoring is correct and helps us to make the necessary improvements in the campaigns that bring more sales and consequently more benefits.

Optimization of PPC campaigns

The optimization of PPC campaigns is essential to not invest more money than necessary, knowing the CPC (cost x click) and CTR of the campaigns will help us to maximize the return on investment and get a higher profit.

How do we plan a PPC campaign?

At Mr. White We plan marketing or paid advertising campaigns according to the budget available to our clients. It is obvious that the higher the budget, the higher the chances of sales, TRUE!

But it does not mean that a client can run a campaign according to his budget, because in PPC we pay when people click on our ads and we can play with many variants such as day, time, money we want to invest. With all this data, the algorithms of Google Ads or Fscebook Ads platforms assign to your page a higher or lower priority but always in line with our investment.

We take care of creating campaigns that with these factors are the most attractive to the platforms and get the maximum profitability for your business.

And that’s not all, the following points describe how the ads we develop help you:

  • Use of segmentation so that we can reach the customers we are most interested in by location, demographics, tastes, etc.
  • Remarketing to customers who have already bought from you or have visited your website.
  • A/B testing and testing to maximize ROI.
  • Increase the visibility of your brand and return organically.
  • Custom landing pages that optimize conversion.
  • Analyze campaign data and make the necessary changes to improve sales.

Data-driven marketing solutions

Whether you’re looking to advertise your brand or advertise through big brands like Google, Facebook, LinkedIn or one of the many other platforms out there, we’re ready to help you create the best ads that reach users when they’re ready to buy.

We start with an initial assessment of your business, your objectives and your industry. From there, our analysts dive into the data, researching the keywords that will generate the best conversion rates in your industry. With all of this information, our team will develop a unique campaign with Landing Pages dedicated and focused on what customers in your industry or target market are looking for.

PPC ads optimized and managed correctly, can get a steady flow of sales or potential customers, which leave us all kinds of information that we can use for our website or optimize our Digital Marketing campaigns.

How to manage a Google Ads campaign?

Using the Google AdWords tool is an unparalleled way to reach people who search in the Google browser with a phrase or keyword relevant to your business. If they are to be effective, they require constant management.

Before launching a Google Ads campaign you have to select the most appropriate and relevant keywords for your business, which will appear in the ads and landing pages.

If you opt for a "set it and forget it" strategy with Google Ads, you will be limiting your reach and will see little (if any) return on investment.

Important points of a Google Ads campaign.

Targeting - We will be able to target ads to a specific group of users that we know are interested in our products or services.

The ads - the content of the ads must be of quality and above all eye-catching to help us bring customers willing to buy.

Bidding or CPC . It is essential to optimize your bids so that you do not spend unnecessary money and Google our ads at the right times.

What is Facebook advertising?

Facebook is the most famous social network in the world. At Gente Seo as digital marketing experts we also consider it the best place to post ads.

Why do we say this?

First of all, the cost per click is one euro cent.

In addition, on Facebook you have the facility to focus your ads to a group of people that we know are interested in your products or services.

For example, if we are creating a campaign for a tailoring client, we want to show our ad only to men who are interested in fashion. If the campaign we are creating is an evening gown or rhinestone necklace, we would focus on the ad being shown to women.

This is just an example as it would allow us to perform any type of segmentation we need.

What is Remarketing?

Through our remarketing strategy, we target visitors who have already viewed your website or online store and left without purchasing. Our experts continue to refresh your memory, through targeted messages to the Google Display Network. Our experience shows that all PPC campaigns invariably provide some real-time information about the performance of a business. The information we collect when running your PPC campaigns can be used to continually analyze your progress and achieve your goal.

We talked.

When everyone is asleep Mr. White is still on his feet working to make sure nothing escapes him, he trusts us.