Web analytics
We analyze your web data and optimize conversion
The importance of data analysis
With data, you can understand what is happening on your website, app or online store.
With this data you can make decisions that will of course help to improve user experience, offer more featured products, improve page load and most importantly improve conversions or sales.
With the right measurement strategy you will help decision makers understand what actions are necessary or should be implemented to meet KPI’s or business objectives.
Web analytics at Mr. Web. White
We collect data from your website, we improve your conversion rate by implementing our methodology with A/B testing and conversion funnel optimization, optimization of the registration or purchase process. We have experience in implementing measurement strategies in SMEs and large corporations.
We help you convert users who visit your website or online store into customers.
Review and audit of existing accounts
Review the correct implementation of measurement tools, such as Google Analytics, organize the accounts and properties of each account to ensure proper data collection that will allow us to extract the data we really need to make business decisions, sales, views, remarketing lists, etc.
Measurement strategy
Web analytics and data will help you determine which are the most important KPI’S or business objectives for your business and how to measure them. The objectives depending on the use we give to our web can be very clear, such as for an online store or ecommerce. “conversion or sales is the most important thing”. But we must not forget that we can obtain much more data that can help us to make changes in our page that also influence sales, although not directly.
Verification of data
Unless you have 100% certainty and full confidence that the data being analyzed is correct, you will never be completely sure that the decisions being made are entirely correct.
To have that complete assurance, we would perform a full audit of the existing installation to verify that the data being received is 100% correct, or create a new data measurement strategy to help your business.
We solve measurement problems
When changes are made or a web site is updated, the implementation of data varies and is not received correctly, the team of digital analysts from Mr. White will carry out the necessary measurements and correct any faults that may have occurred.
User behavior analysis
Knowing that one or more people have visited your website is fine. What is important is to know what pages they have visited, what products they have seen, what interaction they have had with our calls to action. Using our analytical knowledge we can trace the trip that a person has made in our time and if they have visited what we are really interested in and if they have met the objectives we had set.
Analysis of the Purchasing Process
The checkout process is where the most abandonment usually occurs in online stores. Most of the time the data indicates that the problem can be solved by reducing the number of steps to complete the purchase. In the last implementations made in the purchase funnel we have achieved a 50% increase in conversion rates and as a result more profit for your business.
We analyze your data to suggest a change
With the historical data that your site already has, our digital analysts are able to identify patterns of visitor behavior and suggest changes or actions that can increase your company’s profits.
If your business is multichannel, in many cases attributing the conversion is a problem because you are not 100% sure how many times the same person has come to our website and through which channel, whether organic, a PPC campaign, then directly and even more complicated the issue if we include possible mobile devices or computer.
We can help you by making patterns that help identify the most appropriate conversion funnels and the changes to implement in both conversions and micro conversions that the user will fulfill along the way.
How can I monetize the analytics of your website or Ecommerce?
When you have data at your fingertips, you have the power to create truly remarkable marketing campaigns. With the help of GenteSeo, you can tackle your biggest business challenges with insight like never before.
You can create landing pages that deliver what your users are looking for and convert. You can design promotions knowing who your visitors are and where they come from. You can make decisions about your business based on data and statistics.
What do you need the analysis for? The list is endless, but if you’re using any of the following tactics in your digital marketing strategy, analytics is a must:
Search Engine Optimization (SEO).
Pay-per-click (PPC) marketing.
Affiliate marketing.
Marketing for mobile devices.
Management of social networks.
Link building.
Email marketing.
Social media optimization
Ecommerce.
If you have a website YOU NEED DATA
Whether you want to get started with analytics or need experienced analysts to consult the data you already have, GenteSeo can help. These are some of the things we can do with analytics to help your business succeed:
Google Analytics Setup: Start getting the data you need to make important decisions for your business.
PPC campaign tagging: Getting the right data from your marketing campaigns? we create the labels for you.
Multivariate testing and A/B testing: Testing is very important to improve your pages. We will help you create strategies and test scenarios so that your website is optimized.
Customized reports of the important parts of the business: Solutions as unique as your business. We will create a customized strategy that adapts to your KPI’S and objectives, so you can get the most out of your data.
Every business needs to be measured in order to keep progressing, data and measurements will help you to keep growing or to correct what is not working.
We talked.
When everyone is asleep Mr. White is still on his feet working to make sure nothing escapes him, he trusts us.